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Jordan Brand Unveils its First Running Shoe Olympic Uniform Checklist: Team USA Freeskiing Uniforms by The North Face Hyperice Launches High Performance Recovery Devices STX Signs with MLL to Be an Official Equipment Partner
 

Jordan Brand Unveils its First Running Shoe

Nike’s Jordan brand recently unveiled its first-ever running shoe. The new shoe, dubbed the Flight Runner, features Nike’s supportive Dynamic Fit technology and Nike Zoom cushioning. The shoe’s construction features a heat-and-pressure fusion process — creating a lightweight bond. The brand says the shoe places an emphasis on heel support and responsive cushioning, offering stability for […]

Olympic Uniform Checklist: Team USA Freeskiing Uniforms by The North Face

United States freeskiing athletes at the Olympics in Sochi are racking up the medals – including a medal sweep in men’s slopestyle skiing. And they are doing so while wearing apparel made by The North Face (thenorthface.com). A different style guide was developed by TNF for the uniforms developed for all three freeskiing disciplines – […]

Hyperice Launches High Performance Recovery Devices

Hyperice (Hyperice.com) announced it has released its ice compression technology for sporting goods, medical and institutional channels. It is the first of what the company says will be many recovery product launches to come. Hyperice is a recovery technology company specializing in portable high performance sports medicine and orthopedic devices that provide preventative treatment, accelerate […]

STX Signs with MLL to Be an Official Equipment Partner

Baltimore-based STX has signed on as an official equipment partner with Major League Lacrosse for the 2014 season. As part of the agreement, STX will equip members of the MLL teams with product, including gloves, pads, handles and heads. “We’re excited to have STX join Major League Lacrosse as an Official Equipment Partner,” said MLL Commissioner David Gross. “Our […]

New Marketing Initiative from Charles River Apparel [video]

Charles River Apparel has released a new company branding video in conjunction with its “Look Good, Feel Good, Charles River Apparel.” advertising campaign. “We wanted to create a lasting visual that captures the essence of our styles and New England heritage,” says Vanessa Keefe, VP of Marketing for Charles River Apparel, the MA-based apparel manufacturer. […]

Polartec in the Running

16 April 2014

Textile provider Polartec is supporting the Boston One Fund, a non-profit launched to help those most affected by the Boston Marathon bombings last year.  The company, based in nearby Lawrence, MA, has outfitted 50 Boston One Fund runners with Polartec Alpha garments for training and running, and the brand will donate $100 for each One […]

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Leading Wool Apparel Brands Name Execs for Key Posts

08 April 2014

Two companies well known for merino wool outdoor products have tapped experienced managers for their respective executive teams. Icebreaker announced that Louise Kuegler is joining its global leadership team as chief marketing officer, global marketing. Ibex brings aboard James Fisher in the role of VP of product. At Icebreaker Kuegler will lead a multi-channel global […]

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Adidas Pharrell Williams Product to Feature Bionic Yarn

28 March 2014

German sporting goods giant Adidas is teaming up with designer and musician Pharrell Williams in what the company says is a long-term partnership that will also incorporate ‘Bionic Yarn’ made from ocean plastic. The first Adidas Originals x Pharrell Williams products will be launched in the summer, with some of the designs featuring Bionic Yarn, […]

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The Running & Fitness Event for Women; New Trade Show to Serve Women’s Sports Market

20 March 2014

When you think about it, it makes perfect sense to create a conference and exposition targeted specifically to the women’s market. Considering 85 percent of sporting goods purchase decisions are made by women, the time is right for North America’s first trade show aimed at this important market. Such was the thinking at Formula 4 […]

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Jordan Brand Unveils its First Running Shoe

20 March 2014

Nike’s Jordan brand recently unveiled its first-ever running shoe. The new shoe, dubbed the Flight Runner, features Nike’s supportive Dynamic Fit technology and Nike Zoom cushioning. The shoe’s construction features a heat-and-pressure fusion process — creating a lightweight bond. The brand says the shoe places an emphasis on heel support and responsive cushioning, offering stability for […]

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Allied Commits to Responsible Down Standard

07 March 2014

Allied Feather & Down has announced its commitment to the Textile Exchange’s new Responsible Down Standard (RDS). The RDS will allow outdoor industry brands to audit and ensure the ethical treatment of all animals in its down supply chain and validate all claims through an established chain of custody process. Allied is the first adopter and […]

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Porter Athletic Launches Upper90, a New Soccer Equipment Division

05 March 2014

There is a new option for athletic facilities in need of high performance, quality soccer goals. Upper90 (upper90goals.com) is a new specialty soccer equipment brand designing and distributing Field Sports goals and accessories through elite level dealers and contractors to the high school, collegiate, club, and park & rec market. Upper90 is the newest brand […]

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ISPO Beijing 2014 Breaks Own Records

24 February 2014

In the ten year’s since ISPO first opened the doors to sports business connection in Asia, with the first trade show of its kind, the market has evolved at an exceptional pace. Klaus Dittrich, Chairman and CEO Messe München GmbH, said: ‘In terms of ISPO BEIJING, this week has proven that a successful B2B platform […]

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Sales of Winter Apparel & Footwear up 9%

19 February 2014

According to Leisure Trends, an NPD Group company, core U.S. outdoor retail channels saw sales of all outdoor products increase 6.4 percent to $6.9 billion in 2013, the largest full-year dollar total on record. Sales of cold weather outdoor apparel, footwear and accessories increased 9 percent and make up $2.2 billion of the total $6.9 billion. Cold weather apparel […]

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Olympic Uniform Checklist: Team USA Freeskiing Uniforms by The North Face

13 February 2014

United States freeskiing athletes at the Olympics in Sochi are racking up the medals – including a medal sweep in men’s slopestyle skiing. And they are doing so while wearing apparel made by The North Face (thenorthface.com). A different style guide was developed by TNF for the uniforms developed for all three freeskiing disciplines – […]

Read the full story

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