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LeBron and the Powerbeats2 Headphones [Video] Kevin Love Teams Up with Shock Doctor Foot Locker Has Fun with
 
LeBron and the Powerbeats2 Headphones [Video]

LeBron and the Powerbeats2 Headphones [Video]

  That’s what we call a powerful promotional video. More info on the product at beatsbydre.com.  

Kevin Love Teams Up with Shock Doctor

NBA star Kevin Love is joining Shock Doctor, a global leader in mouthguard technology, protective gear and recovery products, on a focused venture to reduce the frequency and severity of facial injuries by increasing adoption of mouthguards among basketball players at every level of competition. Love will wear Shock Doctor mouthguards on the court and […]

A Weather-Resistant Chuck from Converse and Polartec

Converse has teamed up with fabric giant Polartec to create the All Star Chuck ’70 Polartec. (MSRP $110). The new All Star is a weather resistant sneaker that marks the first time Polartec technology has ever been applied to a sneaker. Polartec fabric technology is most often used in fleece tops and jackets. With the […]

Vans and Scotchgard Team Up on Footwear

Vans has launched a special offering of Women’s Classics protected with Scotchgard technology. The three-piece Sk8-Hi Slim offering includes three soft, earth-tone shades including Wine, Amber Gold and Beetle Grey atop a vintage marshmallow sole. The Scotchgard treatment on the suede is designed to extend the life of the shoes by repelling dirt, stains and […]

Foot Locker Has Fun with “Short Memory”

Foot Locker Has Fun with “Short Memory”

Foot Locker’s latest commercials featuring athletes with short-term memories are highly amusing. In addition to a commercial featuring James Harden with Charles Barkley and Scottie Pippen, there is also one featuring soccer player Landon Donovan. We look forward to a few more of these.  

LeBron and the Powerbeats2 Headphones [Video]

LeBron and the Powerbeats2 Headphones [Video]

23 October 2014

  That’s what we call a powerful promotional video. More info on the product at beatsbydre.com.  

Read the full story

Posted in Sporting Goods, SpotlightComments Off

Unifi Textiles (Suzhou) Introduces New Sorbtek Product

23 October 2014

Unifi Textiles (Suzhou) Co., Ltd. (UTSC) introduced its latest development, SORBTEK staple fiber, which providespermanent moisture management through a proprietary Catch, Move, Release technology at the Intertextile Shanghai Apparel Fabrics Show earlier this month. The SORBTEK technology works by absorbing moisture, moving it away from the skin, and releasing it for quick evaporation, and it is incorporated […]

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Apparel & Footwear Materials Expo Launches a SoCal Show

23 October 2014

American Events, Inc., is launching a new  semi-annual SoCal Materials Show focused on sourcing for Performance | Lifestyle  | Fashion-apparel and footwear manufacturers. The show will be held at the California Market Center in the LA Fashion district on January 14 and 15, 2015. According to event organizers, suppliers exhibiting in the SoCal Materials Show will offer the latest natural and synthetic […]

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Hugelmeyer Resigns OIA

01 October 2014

The Board of Directors for Outdoor Industry Association  (OIA)  announced that Frank Hugelmeyer has resigned as President and CEO effective October 3, 2014. The OIA Board will identify an interim executive director while a special search committee and a national search firm partner to find a replacement. The outdoor industry employs more than 6 million […]

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Athleisure Trend has Staying Power

01 October 2014

Industry analysts expect the athleisure trend to continue noting how today’s consumers increasingly want comfort and function in their daily lives. In other words, yoga pants look to remain a wardrobe staple for a while longer. “When you layer comfort onto a trend, it can last a long time,” commented Faye Landes, managing director at […]

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Kevin Love Teams Up with Shock Doctor

25 September 2014

NBA star Kevin Love is joining Shock Doctor, a global leader in mouthguard technology, protective gear and recovery products, on a focused venture to reduce the frequency and severity of facial injuries by increasing adoption of mouthguards among basketball players at every level of competition. Love will wear Shock Doctor mouthguards on the court and […]

Read the full story

Posted in Sporting Goods, SpotlightComments Off

A Weather-Resistant Chuck from Converse and Polartec

22 September 2014

Converse has teamed up with fabric giant Polartec to create the All Star Chuck ’70 Polartec. (MSRP $110). The new All Star is a weather resistant sneaker that marks the first time Polartec technology has ever been applied to a sneaker. Polartec fabric technology is most often used in fleece tops and jackets. With the […]

Read the full story

Posted in Footwear, Sporting Goods, SpotlightComments Off

Vans and Scotchgard Team Up on Footwear

22 September 2014

Vans has launched a special offering of Women’s Classics protected with Scotchgard technology. The three-piece Sk8-Hi Slim offering includes three soft, earth-tone shades including Wine, Amber Gold and Beetle Grey atop a vintage marshmallow sole. The Scotchgard treatment on the suede is designed to extend the life of the shoes by repelling dirt, stains and […]

Read the full story

Posted in Footwear, Sporting Goods, SpotlightComments Off

Foot Locker Has Fun with “Short Memory”

Foot Locker Has Fun with “Short Memory”

19 August 2014

Foot Locker’s latest commercials featuring athletes with short-term memories are highly amusing. In addition to a commercial featuring James Harden with Charles Barkley and Scottie Pippen, there is also one featuring soccer player Landon Donovan. We look forward to a few more of these.  

Read the full story

Posted in Footwear, Sporting Goods, SpotlightComments Off

Puma Launches Forever Faster Campaign

Puma Launches Forever Faster Campaign

19 August 2014

Puma has launched a new brand platform, Forever Faster. World’s fastest man Usain Bolt features strongly in the campaign, along with international soccer stars such as Mario Balotelli, Sergio Agüero and Marta Vieira da Silva. American golfer Rickie Fowler is also among those highlighted. According to Puma execs, the Forever Faster campaign signifies “the desire […]

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Posted in Footwear, Running, Sporting Goods, SpotlightComments Off

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