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Kevin Love Teams Up with Shock Doctor Foot Locker Has Fun with Puma Launches Forever Faster Campaign
 

Kevin Love Teams Up with Shock Doctor

NBA star Kevin Love is joining Shock Doctor, a global leader in mouthguard technology, protective gear and recovery products, on a focused venture to reduce the frequency and severity of facial injuries by increasing adoption of mouthguards among basketball players at every level of competition. Love will wear Shock Doctor mouthguards on the court and […]

A Weather-Resistant Chuck from Converse and Polartec

Converse has teamed up with fabric giant Polartec to create the All Star Chuck ’70 Polartec. (MSRP $110). The new All Star is a weather resistant sneaker that marks the first time Polartec technology has ever been applied to a sneaker. Polartec fabric technology is most often used in fleece tops and jackets. With the […]

Vans and Scotchgard Team Up on Footwear

Vans has launched a special offering of Women’s Classics protected with Scotchgard technology. The three-piece Sk8-Hi Slim offering includes three soft, earth-tone shades including Wine, Amber Gold and Beetle Grey atop a vintage marshmallow sole. The Scotchgard treatment on the suede is designed to extend the life of the shoes by repelling dirt, stains and […]

Foot Locker Has Fun with “Short Memory”

Foot Locker Has Fun with “Short Memory”

Foot Locker’s latest commercials featuring athletes with short-term memories are highly amusing. In addition to a commercial featuring James Harden with Charles Barkley and Scottie Pippen, there is also one featuring soccer player Landon Donovan. We look forward to a few more of these.  

Puma Launches Forever Faster Campaign

Puma Launches Forever Faster Campaign

Puma has launched a new brand platform, Forever Faster. World’s fastest man Usain Bolt features strongly in the campaign, along with international soccer stars such as Mario Balotelli, Sergio Agüero and Marta Vieira da Silva. American golfer Rickie Fowler is also among those highlighted. According to Puma execs, the Forever Faster campaign signifies “the desire […]

Kevin Love Teams Up with Shock Doctor

25 September 2014

NBA star Kevin Love is joining Shock Doctor, a global leader in mouthguard technology, protective gear and recovery products, on a focused venture to reduce the frequency and severity of facial injuries by increasing adoption of mouthguards among basketball players at every level of competition. Love will wear Shock Doctor mouthguards on the court and […]

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Posted in Sporting Goods, Spotlight0 Comments

A Weather-Resistant Chuck from Converse and Polartec

22 September 2014

Converse has teamed up with fabric giant Polartec to create the All Star Chuck ’70 Polartec. (MSRP $110). The new All Star is a weather resistant sneaker that marks the first time Polartec technology has ever been applied to a sneaker. Polartec fabric technology is most often used in fleece tops and jackets. With the […]

Read the full story

Posted in Footwear, Sporting Goods, Spotlight0 Comments

Vans and Scotchgard Team Up on Footwear

22 September 2014

Vans has launched a special offering of Women’s Classics protected with Scotchgard technology. The three-piece Sk8-Hi Slim offering includes three soft, earth-tone shades including Wine, Amber Gold and Beetle Grey atop a vintage marshmallow sole. The Scotchgard treatment on the suede is designed to extend the life of the shoes by repelling dirt, stains and […]

Read the full story

Posted in Footwear, Sporting Goods, Spotlight0 Comments

Foot Locker Has Fun with “Short Memory”

Foot Locker Has Fun with “Short Memory”

19 August 2014

Foot Locker’s latest commercials featuring athletes with short-term memories are highly amusing. In addition to a commercial featuring James Harden with Charles Barkley and Scottie Pippen, there is also one featuring soccer player Landon Donovan. We look forward to a few more of these.  

Read the full story

Posted in Footwear, Sporting Goods, SpotlightComments Off

Puma Launches Forever Faster Campaign

Puma Launches Forever Faster Campaign

19 August 2014

Puma has launched a new brand platform, Forever Faster. World’s fastest man Usain Bolt features strongly in the campaign, along with international soccer stars such as Mario Balotelli, Sergio Agüero and Marta Vieira da Silva. American golfer Rickie Fowler is also among those highlighted. According to Puma execs, the Forever Faster campaign signifies “the desire […]

Read the full story

Posted in Footwear, Running, Sporting Goods, SpotlightComments Off

Quick Takeaways from Above Tree Line @Capsuleshow

28 July 2014

The Above Tree Line section at Capsule is a favorite. There is always something fresh happening, whether it is a new company on the scene or an innovative line from an established player or a creative use of textiles. Last week’s line up of brands under the Above Tree Line banner at the Men’s Capsule […]

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Posted in Textile TalkComments Off

Lenzing Appoints New Management Board Member

27 June 2014

Robert van de Kerkhof  has been named Chief Commercial Officer as a member of Lenzing’s Management Board, and will be based in the corporate headquarters in Austria. In this capacity  van de Kerkhof, a native of the Netherlands, will have management responsibility for marketing and sales. His relevant international management experience is a key reason […]

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Posted in Textile TalkComments Off

Spider Silk Textile Development Breakthrough

18 June 2014

Kraig Biocraft Laboratories, Inc., developer of advanced spider silk based fibers, announced today that Warwick Mills has created Monster Silk, the world’s first textile utilizing Kraig’s genetically engineered spider silk. The first Monster Silk textiles are knitted gloves — photos are available at the following link: http://www.kraiglabs.com/spider-silk-textiles/ – and many other textiles are expected to follow as […]

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Pioneering Pocketing Fabric for Function, Comfort & Sustainability

16 June 2014

Cotswold Industries Inc., has developed an innovative pocketing fabric using Lenzing’s Tencel fiber that enhances pocketing and waist banding with softness, strength and sustainability. Cotswold Industries Inc., and sister company Central Textiles Inc. in Central, South Carolina, will be the primary conduit for the processing and weaving of Tencel for the product line. Tencel pocketing […]

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The Running Event in Top 10 of Country’s Fastest Growing Trade Shows

06 June 2014

PRESS RELEASE: The annual running specialty trade show in Austin, known as The Running Event (TRE), has again been named to the top 10 list of the fastest growing trade shows in the country. According to an analysis by Trade Show Executive magazine, TRE won in two out of three categories, winning as the country’s […]

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Posted in Footwear, Running, Sporting GoodsComments Off

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