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Foot Locker Jokes with Joakim [video] Saucony Nike Gets Real [video] Wilson Acquires Louisville Slugger LeBron and the Powerbeats2 Headphones [Video]
 
Foot Locker Jokes with Joakim [video]

Foot Locker Jokes with Joakim [video]

  The Kids Foot Locker x adidas spots featuring Chicago Bulls star Joakim Noah include episodes of “Joakim Noah Says the Joakimiest Things to Kids.” Suffice it to say, Noah has some interesting conversations with kids in this web series of videos promoting adidas and Kids Foot Locker.  

Saucony’s Seekers [video]

Saucony’s Seekers [video]

  Every runner is seeking something. Whether it’s to finish their first 10K, run a faster time, or just earn a guilt free beer. Saucony expands on its successful Find Your Strong campaign and aims to connect with what consumers are “seeking” when they go out for a run. Moving forward, the campaign will tell the […]

Nike Gets Real [video]

Nike Gets Real [video]

Nike kicks off what it is calling its biggest women’s marketing campaign ever with an “Inner Thoughts” video that resonates in an authentic way. The clip focuses on female consumers in action during workouts with their inner voices offering up amusing observations and feelings ranging from doubt and sarcasm to belief and strength.  

Wilson Acquires Louisville Slugger

Wilson Sporting Goods has acquired Louisville Slugger, a division of Hillerich & Bradsby, for a reported $70 million. Under the deal, H&B will become Wilson’s exclusive manufacturing partner for wood bats and will continue to manufacture all Louisville Slugger-branded MLB, Minor League Baseball, amateur player and souvenir wood bats for Wilson. H&B will continue to manufacture […]

LeBron and the Powerbeats2 Headphones [Video]

LeBron and the Powerbeats2 Headphones [Video]

  That’s what we call a powerful promotional video. More info on the product at beatsbydre.com.  

Foot Locker Jokes with Joakim [video]

Foot Locker Jokes with Joakim [video]

11 May 2015

  The Kids Foot Locker x adidas spots featuring Chicago Bulls star Joakim Noah include episodes of “Joakim Noah Says the Joakimiest Things to Kids.” Suffice it to say, Noah has some interesting conversations with kids in this web series of videos promoting adidas and Kids Foot Locker.  

Read the full story

Posted in Footwear, Sporting Goods, SpotlightComments Off

Saucony’s Seekers [video]

Saucony’s Seekers [video]

11 May 2015

  Every runner is seeking something. Whether it’s to finish their first 10K, run a faster time, or just earn a guilt free beer. Saucony expands on its successful Find Your Strong campaign and aims to connect with what consumers are “seeking” when they go out for a run. Moving forward, the campaign will tell the […]

Read the full story

Posted in Footwear, Running, Sporting Goods, SpotlightComments Off

Techtextil Innovation Awards for 2015

05 May 2015

The winners of the 13th Techtextil Innovation Award 2015 have been chosen and were honored for outstanding achievements and new developments in six categories during the official opening ceremony of Techtextil, Leading International Trade Show for Technical Textiles and Nonwovens, in Frankfurt, Germany. An international jury of experts selected eight projects for the coveted Techtextil […]

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Posted in Textile TalkComments Off

Skechers Cracks Jokes [video]

Skechers Cracks Jokes [video]

29 April 2015

Skechers and Matt Kuchar crack us up. The “Golf Tips with Matt Kuchar” series of videos on YouTube includes this humorous bit where Kuchar attempts to change his look with a flamboyant wardrobe. The wardrobes don’t hit the mark, but the video affirms that he loves his Skechers Go Golf shoes.

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Posted in Footwear, Sporting GoodsComments Off

Nike Gets Real [video]

Nike Gets Real [video]

29 April 2015

Nike kicks off what it is calling its biggest women’s marketing campaign ever with an “Inner Thoughts” video that resonates in an authentic way. The clip focuses on female consumers in action during workouts with their inner voices offering up amusing observations and feelings ranging from doubt and sarcasm to belief and strength.  

Read the full story

Posted in Footwear, Running, Sporting Goods, SpotlightComments Off

Patagonia Invests in Sustainable Textile Chemistry Firm

02 April 2015

Patagonia has announced a strategic investment in Beyond Surface Technologies,  a fast growing Swiss company founded in 2008 by scientists and marketing experts with more than 40 years of experience in the textile industry. The business focuses on making textile treatments based on natural raw materials ­ without sacrificing performance or reducing the lifespan of […]

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Carhartt Appoints New Director of Material Development

01 April 2015

Carhartt announced Beth Ford as the newly appointed Director of Material Development. In this role, Ford is responsible for leading the Fabric, Trim and Color development teams, along with developing the raw material developing strategy from concept through final approval. Ford will report directly to Deb Ferraro, Vice President of Product Design. With much experience […]

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Wilson Acquires Louisville Slugger

30 March 2015

Wilson Sporting Goods has acquired Louisville Slugger, a division of Hillerich & Bradsby, for a reported $70 million. Under the deal, H&B will become Wilson’s exclusive manufacturing partner for wood bats and will continue to manufacture all Louisville Slugger-branded MLB, Minor League Baseball, amateur player and souvenir wood bats for Wilson. H&B will continue to manufacture […]

Read the full story

Posted in Sporting Goods, Spotlight, Team TalkComments Off

Norwegian-based Kari Traa Activewear Brand Launches in NA

19 February 2015

 Norwegian-based Kari Traa, the fastest growing women’s active brand in Europe, is expanding to U.S. with retail availability slated for F15. “We believe we have a relevant and compelling story that is missing in the American market,” said Sissel Himle, marketing manager for Kari Traa. “While the product line is the pinnacle of performance and […]

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Shock Doctor and Cutters Partner with Pop Warner

05 February 2015

Shock Doctor Sports and their Cutters glove brand have formed an agreement with youth football organization Pop Warner. Under the new partnership, Shock Doctor becomes the “Official Mouthguard of Pop Warner” and Cutters becomes the “Official Glove of Pop Warner.” “Pop Warner Football is literally shaping the future of football in America by teaching proper techniques and implementing rules designed to make the game safer,” said Tony Armand, CEO […]

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Posted in Sporting GoodsComments Off

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