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![adizero Rush TV Spot [video]](http://www.insideinsightblog.com/wp-content/themes/gazette/functions/thumb.php?src=http://img.youtube.com/vi/N2mofxkKVvM/0.jpg&w=595&h=292&zc=1&q=90)
![Nike+ FuelBand: What Is It? [videos]](http://www.insideinsightblog.com/wp-content/themes/gazette/functions/thumb.php?src=http://img.youtube.com/vi/TtfJAyjkkGs/0.jpg&w=595&h=292&zc=1&q=90)
22 February 2012
Brute Wrestling has announced its return as a manufacturer of wrestling footwear. The Fall 2012 footwear launch will include the Inception and Xplode, and will solidify Brute as a wrestling company that provides head-to-toe products for youth, high school and collegiate wrestlers. The Inception is Brute Wrestling’s “stylish, high-tech, and performance driven” offering with a [...]
Posted in Team Talk0 Comments
16 February 2012
Salomon USA is opening its first flagship store in the United States. The Salomon store will be located in Salt Lake City’s City Creek shopping center in the largest city near the company’s hometown of Ogden. The store is set to open in late March and will carry Salomon apparel, footwear and other softgoods items found on [...]
Posted in Footwear, Running, Sporting Goods, Spotlight0 Comments
16 February 2012
Converse has opened its first West Coast specialty retail store in Santa Monica, CA. Located at the Third Street Promenade, the Santa Monica Converse store is the Nike-owned brand’s third inline location in the United States. Customization is a key focus in this new retail location, where customers will be able to design their [...]
Posted in Footwear, Sporting Goods, Spotlight0 Comments
10 February 2012
This week Nike unveiled the “space-themed” shoe designs that three of its big guns—LeBron James, Kevin Durant and Kobe Bryant—will be wearing during the NBA All-Star Game in Orlando on February 26. The collection features a galactic theme on the LeBron 9, Nike Zoom KD IV and Nike Zoom Kobe VII System. The creative team [...]
Posted in Sporting Goods, Spotlight0 Comments
09 February 2012
In a plainly worded paragraph buried within a lengthy press release announcing rules changes for high school football for the 2012 season, the National Federation of High School Associations (NFHS) saved team dealers, sporting goods retailers and their vendors thousands of dollars by delaying implementation of the controversial football receivers’ glove rules until the 2013 season. [...]
Posted in Sporting Goods, Team Talk0 Comments
09 February 2012
Misty May-Treanor, a two-time Olympic gold medalist and the current top-ranked American volleyball player in the world, has entered into a long-term marketing, licensing and promotional agreement with Spalding. The volleyball star’s relationship with Spalding will include appearances, advertising, volleyball clinics, product development collaboration and signature products. Pro volleyball player Todd Rogers, a 2008 Olympic [...]
Posted in Sporting Goods, Team Talk0 Comments
08 February 2012
In a move that will reduce its energy foot print and improve its bottom line, the M.J. Soffe Company has embarked on an aggressive energy efficiency project at its Fayetteville, NC headquarters that should reduce its lighting costs by 65 percent and cut its overall electricity costs by almost 20 percent. “This project is a [...]
Posted in Sporting Goods0 Comments
06 February 2012
Eyeking, LLC has signed a license agreement with Crocs, Inc, under which Eyeking will design, manufacture, market, and distribute Crocs Eyewear in the United States and Canada. The first collection is slated for viewing and release May 2012. Crocs Eyewear will feature an interchangeable patented Jibbitz hinge system which allows consumers to swap, mix and [...]
Posted in Sporting Goods0 Comments
![adizero Rush TV Spot [video]](http://www.insideinsightblog.com/wp-content/themes/gazette/functions/thumb.php?src=http://img.youtube.com/vi/N2mofxkKVvM/0.jpg&w=100&h=57&zc=1&q=90)
31 January 2012
Above: To support the launch of the adizero Rush (at retail now), adidas has introduced a new 30-second TV spot that highlights the lightweight running shoe in a high school athletic atmosphere with football players, cheerleaders, coaches and even a marching band. Explaining the theme behind the commercial, Josh Plante, digital and brand communications manager [...]
Posted in Footwear, Running, Sporting Goods, Spotlight0 Comments
![Nike+ FuelBand: What Is It? [videos]](http://www.insideinsightblog.com/wp-content/themes/gazette/functions/thumb.php?src=http://img.youtube.com/vi/TtfJAyjkkGs/0.jpg&w=100&h=57&zc=1&q=90)
31 January 2012
Nike’s latest gadget, the Nike+ FuelBand, is a wristband that tracks and measures everyday movement and activity. Activities of those wearing the FuelBand can be measured through a metric called NikeFuel: the more active you are, the more NikeFuel you earn. Designed to be worn throughout the day, the ergonomic band uses accelerometry to provide [...]
Posted in Running, Sporting Goods, Spotlight0 Comments
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