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Foot Locker Has Fun with Puma Launches Forever Faster Campaign Jordan Brand Unveils its First Running Shoe Olympic Uniform Checklist: Team USA Freeskiing Uniforms by The North Face Hyperice Launches High Performance Recovery Devices
 
Foot Locker Has Fun with “Short Memory”

Foot Locker Has Fun with “Short Memory”

Foot Locker’s latest commercials featuring athletes with short-term memories are highly amusing. In addition to a commercial featuring James Harden with Charles Barkley and Scottie Pippen, there is also one featuring soccer player Landon Donovan. We look forward to a few more of these.  

Puma Launches Forever Faster Campaign

Puma Launches Forever Faster Campaign

Puma has launched a new brand platform, Forever Faster. World’s fastest man Usain Bolt features strongly in the campaign, along with international soccer stars such as Mario Balotelli, Sergio Agüero and Marta Vieira da Silva. American golfer Rickie Fowler is also among those highlighted. According to Puma execs, the Forever Faster campaign signifies “the desire […]

Jordan Brand Unveils its First Running Shoe

Nike’s Jordan brand recently unveiled its first-ever running shoe. The new shoe, dubbed the Flight Runner, features Nike’s supportive Dynamic Fit technology and Nike Zoom cushioning. The shoe’s construction features a heat-and-pressure fusion process — creating a lightweight bond. The brand says the shoe places an emphasis on heel support and responsive cushioning, offering stability for […]

Olympic Uniform Checklist: Team USA Freeskiing Uniforms by The North Face

United States freeskiing athletes at the Olympics in Sochi are racking up the medals – including a medal sweep in men’s slopestyle skiing. And they are doing so while wearing apparel made by The North Face (thenorthface.com). A different style guide was developed by TNF for the uniforms developed for all three freeskiing disciplines – […]

Hyperice Launches High Performance Recovery Devices

Hyperice (Hyperice.com) announced it has released its ice compression technology for sporting goods, medical and institutional channels. It is the first of what the company says will be many recovery product launches to come. Hyperice is a recovery technology company specializing in portable high performance sports medicine and orthopedic devices that provide preventative treatment, accelerate […]

Foot Locker Has Fun with “Short Memory”

Foot Locker Has Fun with “Short Memory”

19 August 2014

Foot Locker’s latest commercials featuring athletes with short-term memories are highly amusing. In addition to a commercial featuring James Harden with Charles Barkley and Scottie Pippen, there is also one featuring soccer player Landon Donovan. We look forward to a few more of these.  

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Posted in Footwear, Sporting Goods, Spotlight0 Comments

Puma Launches Forever Faster Campaign

Puma Launches Forever Faster Campaign

19 August 2014

Puma has launched a new brand platform, Forever Faster. World’s fastest man Usain Bolt features strongly in the campaign, along with international soccer stars such as Mario Balotelli, Sergio Agüero and Marta Vieira da Silva. American golfer Rickie Fowler is also among those highlighted. According to Puma execs, the Forever Faster campaign signifies “the desire […]

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Posted in Footwear, Running, Sporting Goods, Spotlight0 Comments

Quick Takeaways from Above Tree Line @Capsuleshow

28 July 2014

The Above Tree Line section at Capsule is a favorite. There is always something fresh happening, whether it is a new company on the scene or an innovative line from an established player or a creative use of textiles. Last week’s line up of brands under the Above Tree Line banner at the Men’s Capsule […]

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Lenzing Appoints New Management Board Member

27 June 2014

Robert van de Kerkhof  has been named Chief Commercial Officer as a member of Lenzing’s Management Board, and will be based in the corporate headquarters in Austria. In this capacity  van de Kerkhof, a native of the Netherlands, will have management responsibility for marketing and sales. His relevant international management experience is a key reason […]

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Spider Silk Textile Development Breakthrough

18 June 2014

Kraig Biocraft Laboratories, Inc., developer of advanced spider silk based fibers, announced today that Warwick Mills has created Monster Silk, the world’s first textile utilizing Kraig’s genetically engineered spider silk. The first Monster Silk textiles are knitted gloves — photos are available at the following link: http://www.kraiglabs.com/spider-silk-textiles/ – and many other textiles are expected to follow as […]

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Pioneering Pocketing Fabric for Function, Comfort & Sustainability

16 June 2014

Cotswold Industries Inc., has developed an innovative pocketing fabric using Lenzing’s Tencel fiber that enhances pocketing and waist banding with softness, strength and sustainability. Cotswold Industries Inc., and sister company Central Textiles Inc. in Central, South Carolina, will be the primary conduit for the processing and weaving of Tencel for the product line. Tencel pocketing […]

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The Running Event in Top 10 of Country’s Fastest Growing Trade Shows

06 June 2014

PRESS RELEASE: The annual running specialty trade show in Austin, known as The Running Event (TRE), has again been named to the top 10 list of the fastest growing trade shows in the country. According to an analysis by Trade Show Executive magazine, TRE won in two out of three categories, winning as the country’s […]

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Colombiamoda 2014 Features Technical Textiles Pavilion

06 June 2014

More than 700 international fashion buyers from at least 35 countries are expected to attend Colombiamoda 2014 in Medellin, Colombia, from July 22 to 24, 2014. Colombiamoda is Latin America’s largest fashion event, consisting of runway shows and business meetings with industry leaders from around the world. The event is a partnership between Inexmoda, Colombia’s […]

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adidas Launches Cooling Garments for World Cup

06 June 2014

Players on adidas sponsored teams at The World Cup will debut the new adiPower pre-cooling vest and sleeves pictured above. Designed to help reduce body temperatures and delay the onset of heat-induced fatigue, the vest and sleeves will be worn as players warm up for matches or during half time intervals.

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Production that is Faster, Leaner & Closer to Home

02 June 2014

A vibrant atmosphere at the recent TechtexilNA trade show heightened the sense of a textile industry in revival mode. Techtextil North America brings together an assortment of industries including technical textiles, nonwovens, textile machinery, sewn products and equipment. The three-in-one event staged at Atlanta’s Georgia World Congress Center last month hosted 363 Techtextil North America […]

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