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LeBron and the Powerbeats2 Headphones [Video] Kevin Love Teams Up with Shock Doctor Foot Locker Has Fun with
 
LeBron and the Powerbeats2 Headphones [Video]

LeBron and the Powerbeats2 Headphones [Video]

  That’s what we call a powerful promotional video. More info on the product at beatsbydre.com.  

Kevin Love Teams Up with Shock Doctor

NBA star Kevin Love is joining Shock Doctor, a global leader in mouthguard technology, protective gear and recovery products, on a focused venture to reduce the frequency and severity of facial injuries by increasing adoption of mouthguards among basketball players at every level of competition. Love will wear Shock Doctor mouthguards on the court and […]

A Weather-Resistant Chuck from Converse and Polartec

Converse has teamed up with fabric giant Polartec to create the All Star Chuck ’70 Polartec. (MSRP $110). The new All Star is a weather resistant sneaker that marks the first time Polartec technology has ever been applied to a sneaker. Polartec fabric technology is most often used in fleece tops and jackets. With the […]

Vans and Scotchgard Team Up on Footwear

Vans has launched a special offering of Women’s Classics protected with Scotchgard technology. The three-piece Sk8-Hi Slim offering includes three soft, earth-tone shades including Wine, Amber Gold and Beetle Grey atop a vintage marshmallow sole. The Scotchgard treatment on the suede is designed to extend the life of the shoes by repelling dirt, stains and […]

Foot Locker Has Fun with “Short Memory”

Foot Locker Has Fun with “Short Memory”

Foot Locker’s latest commercials featuring athletes with short-term memories are highly amusing. In addition to a commercial featuring James Harden with Charles Barkley and Scottie Pippen, there is also one featuring soccer player Landon Donovan. We look forward to a few more of these.  

Top Ten Textile Trends from ORWM15

26 January 2015

Here’s a super-fast rundown of what’s trending for Fall 15:   #1. A need for clear, concise messaging surrounding the issue of ethical down sourcing. #2.  Denim makes a statement thanks to creative advances in blends, dying, finishing and eco treatments. #3. Lightweight.  From laminates to insulations to face fabrics to entire garments, “lightweight” is […]

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W.L. Gore Fabrics Division Receives Oeko-Tex Honors

16 January 2015

The Fabrics Division of W. L. Gore & Associates (Gore) has been voted “January 2015 Company of the Month” by OEKO-TEX for its sustainability program. OEKO-TEX launched this campaign to recognize textile companies for their on-going commitment to product safety and sustainable production processes. The January award went to Gore in recognition of the fact that the company […]

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NSF International Develops New Traceable Down Standard

12 January 2015

In response to growing consumer and industry concern about animal welfare and responsible sourcing of down for apparel and bedding, independent public health organization NSF International has developed the new Global Traceable Down Standard. NSF International’s Sustainability division will provide independent third party auditing and certification services for product manufacturers to this standard following publication […]

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A Manufacturing Hub Grows in Brooklyn

09 December 2014

Manufacture New York (MNY) is launching a fashion manufacturing and design hub in Sunset Park, Brooklyn. Located at Liberty View Industrial Plaza, the new Manufacturing Innovation Hub will occupy 160,000 square feet and provide research, design, development, and manufacturing resources for New York’s emerging designers and apparel manufacturers.   The City of New York, via […]

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LeBron and the Powerbeats2 Headphones [Video]

LeBron and the Powerbeats2 Headphones [Video]

23 October 2014

  That’s what we call a powerful promotional video. More info on the product at beatsbydre.com.  

Read the full story

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Unifi Textiles (Suzhou) Introduces New Sorbtek Product

23 October 2014

Unifi Textiles (Suzhou) Co., Ltd. (UTSC) introduced its latest development, SORBTEK staple fiber, which providespermanent moisture management through a proprietary Catch, Move, Release technology at the Intertextile Shanghai Apparel Fabrics Show earlier this month. The SORBTEK technology works by absorbing moisture, moving it away from the skin, and releasing it for quick evaporation, and it is incorporated […]

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Apparel & Footwear Materials Expo Launches a SoCal Show

23 October 2014

American Events, Inc., is launching a new  semi-annual SoCal Materials Show focused on sourcing for Performance | Lifestyle  | Fashion-apparel and footwear manufacturers. The show will be held at the California Market Center in the LA Fashion district on January 14 and 15, 2015. According to event organizers, suppliers exhibiting in the SoCal Materials Show will offer the latest natural and synthetic […]

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Hugelmeyer Resigns OIA

01 October 2014

The Board of Directors for Outdoor Industry Association  (OIA)  announced that Frank Hugelmeyer has resigned as President and CEO effective October 3, 2014. The OIA Board will identify an interim executive director while a special search committee and a national search firm partner to find a replacement. The outdoor industry employs more than 6 million […]

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Athleisure Trend has Staying Power

01 October 2014

Industry analysts expect the athleisure trend to continue noting how today’s consumers increasingly want comfort and function in their daily lives. In other words, yoga pants look to remain a wardrobe staple for a while longer. “When you layer comfort onto a trend, it can last a long time,” commented Faye Landes, managing director at […]

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Kevin Love Teams Up with Shock Doctor

25 September 2014

NBA star Kevin Love is joining Shock Doctor, a global leader in mouthguard technology, protective gear and recovery products, on a focused venture to reduce the frequency and severity of facial injuries by increasing adoption of mouthguards among basketball players at every level of competition. Love will wear Shock Doctor mouthguards on the court and […]

Read the full story

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