Nike’s latest gadget, the Nike+ FuelBand, is a wristband that tracks and measures everyday movement and activity. Activities of those wearing the FuelBand can be measured through a metric called NikeFuel: the more active you are, the more NikeFuel you earn.

Designed to be worn throughout the day, the ergonomic band uses accelerometry to provide information about different activities through movement of the wrist via a LED dot matrix display. Four metrics are available: Time, Calories, Steps and NikeFuel. Unlike calorie counts, which vary based on someone’s gender and body type, NikeFuel is a normalized score that awards equal points for the same activity regardless of physical makeup.

Users can set a daily goal of how active they want to be, and how much NikeFuel they want to achieve. The wristband displays a series of 20 LED lights that go from red-to-green as the user gets closer to their goal. The FuelBand syncs with the Nike+ website through a built-in USB, or wirelessly through Bluetooth to a free iPhone app, to record activity and track progress every day. The app interface also provides encouragement and motivation as goals are achieved.

The Nike+ FuelBand has a suggested retail price of $149.