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Falls Road Running Store Is An NRF “This Is Retail” Finalist

Above: Jim Adams of Falls Road Running Store, in his “This Is Retail” video. To vote for this video in the NRF competition [click here].

The National Retail Federation announced the top five finalists of its “This is Retail” video contest, determined after a week of public voting through NRF’s Retail Means Jobs website. Over 420,000 votes were cast for the Top 10 finalists between Tuesday, April 10 and midnight Sunday, April 15. Run specialty store Falls Road Running Store from is among the finalists.

“The retail industry is a powerful force that connects people, creates jobs, supports communities, and strengthens our economy,” said NRF President and CEO Matthew Shay. “These five finalists represent the tens of millions of people who work in retail, and by helping them tell their stories through our “This is Retail” contest, we are able to put an individual face to a gigantic industry.”

Voting for the top five videos begin April 17 at:

The finalists in alphabetical order are:

• Jim Adams, Falls Road Running Store, Baltimore, MD
• Tanna Dang, Eden in Love, Honolulu, HI
• Susan Kaufman, Market Alley Wines, Monmouth, IL
• Mark Plessinger, Frame of Mind, Columbia, SC
• Kim Williams, The Polka Dot Press, Tallahassee, FL

The selection process will continue as the top five videos will compete against each other this week with the top three finalists announced May 1. The remaining three finalists will be flown to NRF’s Washington Leadership Conference for the announcement of the contest rankings on May 16. The first place winner will receive $25,000 with $15,000 for second place and $10,000 for third place.

NRF’s “This is Retail” video contest is a part of the association’s multi-faceted Retail Means Jobs campaign. The contest, officially announced in January at Retail’s BIG Show, was designed to promote retail as a career and demonstrate the multitude of career choices available within the retail industry.

As the world’s largest retail trade association and the voice of retail worldwide, NRF represents retailers of all types and sizes, including chain restaurants and industry partners, from the United States and more than 45 countries abroad. Retailers operate more than 3.6 million U.S. establishments that support one in four U.S. jobs – 42 million working Americans. Contributing $2.5 trillion to annual GDP, retail is a daily barometer for the nation’s economy. NRF’s Retail Means Jobs campaign emphasizes the economic importance of retail and encourages policymakers to support a Jobs, Innovation and Consumer Value Agenda aimed at boosting economic growth and job creation.

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