Categorized | Footwear, Running

A Look at the New PureDrift from Brooks

Brooks has unveiled the second generation of its PureProject line, including an all-new shoe, the PureDrift (pictured above).

Set to hit retail in January 2013, the PureDrift will retail for $100. It features a removable insole that enables the runner to customize his or her experience from a 4mm offset ready to run out of the box, to a more extreme 0mm offset.

The PureDrift, which will be the lightest shoe in the PureProject line, starts at 5.1 ounces. It also features a dual toe flex located at the three functional units of the foot, allowing for increased joint articulation and a more connected feel; a blended BioMoGo DNA midsole designed to adapt to a runner’s individual gait providing customized cushioning with every step; and a sleeker anatomical upper with breathable mesh.

Brooks also made updates to the four original PureProject styles. The PureFlow 2 and PureCadence 2 will be available at retail starting December 1, 2012, for $100 and $120, respectively. The PureConnect 2 and PureGrit 2 will hit stores on January 1, 2013, and sell for $90 and $110, respectively.

This post was written by:

- who has written 76 posts on Inside Insight.

Cara Griffin is the Editor-in-Chief of Sports Insight magazine. Follow Cara on twitter: @caragriff

Contact the author

One Response to “A Look at the New PureDrift from Brooks”

Trackbacks/Pingbacks

  1. [...] came across an article on IndsideInsight announcing the Brooks will be releasing a zero-drop shoe in the near future. The Pure Drift is a [...]


Welcome To The Inside Insight Blog

Opinions, analysis and insight on the active lifestyle and sporting goods businesses. Brought to you by Formula4Media.

Archives

Sports Insight Tweets

The Running Event Tweets