The Inside Insight blog is brought to you by the Formula4Media team that publishes the magazines Sports Insight, Textile Insight, Footwear Insight, Running Insight, Outdoor Insight, Team Insight and Soccer Insight, and produces The Running Event and The Soccer Event.

Inside Insight offers a forum for opinion, analysis and topics of interest to the sporting goods and active lifestyle business. It’s also a place for our readers to talk to us and tell us what’s on their minds. So let us know.

Inside Insight contributors include: Cara Griffin, Emily Walzer, Michael Jacobsen and Mark Sullivan.