There are many among us who will say that all human behavior is generated by either fear or greed. I am not that cynical, so I’d have to throw sex, love and the desire to watch sports as key factors that make us do what we do. But fear does drive us to do some [...]
Archive | Sullivan’s Insight
FOMO, Fear and Footwear
Posted on 05 April 2011.
Posted in Footwear, Running, Sporting Goods, Spotlight, Sullivan's Insight3 Comments
Bringing The Customer to Life
Posted on 04 February 2011.
It is amazing to me how many senior executives at retail never interact with the customers who shop their stores. I’m not suggesting that Foot Locker CEO Ken Hicks don a striped shirt and wait on a few customers at the big store on 34th Street in Manhattan, but he could you know. It’s right [...]
Posted in Spotlight, Sullivan's Insight0 Comments
Welcome To The Inside Insight Blog
Posted on 02 February 2011.
Welcome to the InsideInsight blog produced by Formula4Media, the same folks who bring you Sports Insight, Team Insight, Footwear Insight, Textile Insight, Outdoor Insight, Running Insight and Soccer Insight magazines and The Running Event and The Soccer Event conferences and expos. This blog will feature opinions, analysis and yes, insight on the active lifestyle and [...]
Posted in Footwear, Running, Sporting Goods, Sullivan's Insight, Textile Talk0 Comments
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