Inside Insight

Misty May-Treanor, a two-time Olympic gold medalist and the current top-ranked American volleyball player in the world, has entered into a long-term marketing, licensing and promotional agreement with Spalding. The volleyball star’s relationship with Spalding will include appearances, advertising, volleyball clinics, product development collaboration and signature products. Pro volleyball player Todd Rogers, a 2008 Olympic [...]

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Rawlings Sporting Goods Company, Inc., a subsidiary of Jarden Corporation, has introduced its new corporate website (www.Rawlings.com) and mobile-optimized digital platforms. The rebuilt site instantly transforms the user’s brand experience with Rawlings, its complete product portfolio with elite pro players and championship-caliber collegiate teams that promote the brand’s high-performance products at the highest levels of [...]

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Athletic equipment company Spalding, a division of Russell Brands LLC, and Sports Specialties LLC, a wholly-owned subsidiary of Sportsfield Specialties Inc., based in Delhi, NY, have announced an agreement making Sports Specialties the exclusive licensee for Spalding indoor sports construction equipment in the public bid market for North America. As part of the agreement, Sports [...]

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Cutters Gloves and USA Football announced a new partnership that has Cutters becoming the official glove of football’s national governing body. USA Football fields America’s national teams in a burgeoning international sport and leads the game’s development through educational programs while inspiring participation on all amateur levels. Endowed by the NFL and the NFL Players [...]

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Cutters Gloves has partnered with McDavid to develop the first padded lineman glove with HexPad. McDavid’s patented HexPad Technology is the leading protective padding system. Now featured in Cutters’ new lineman glove, HexPad’s individual closed cell athletic padding is dense and lightweight, and moves with and conforms to the hand. The HX80 also features Cutters’ [...]

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Schutt Sports is making a big commitment to football in India, a market with over a billion people. The Elite Football League of India (EFLI) announced that Schutt Sports, the leading maker of football helmets and faceguards, has become the first million dollar corporate sponsor of the EFLI, committing 2,000 helmets, 2,300 face guards, 2,000 [...]

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The Athletic Connection, a wholesale supplier of sporting goods to the team dealer market, has announced the redesign of its Gear 2000 shoulder pads for the upcoming 2012 football season.  The new brand, called Gear Pro-Tec, is designed for the elite athlete and features patented technology throughout the shoulder pads. Proprietary Z-Cool technology makes the [...]

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JuniorRank Sports, in partnership with the United States Marine Corps, has announced that athletic uniform, apparel and equipment supplier, Russell Brands has signed on as the official uniform and equipment sponsor of the inaugural Semper Fidelis All-American Bowl. The East versus West gridiron matchup, set to take place in Phoenix on January 3, will feature [...]

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The National Sporting Goods Association (NSGA) announced the launch of its new All-Star Awards program. The All-Star Awards program is meant to recognize the most outstanding efforts made within the sporting goods industry throughout the previous year. Four awards will be presented for 2012 during the inaugural All-Star Awards Luncheon at the 48th Annual NSGA [...]

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Russell Athletic announced the launch of the “Fight Like Dylan Award,” a $50,000 uniform and equipment grant, honoring the late Dylan Rebeor of Columbia, TN, who lost his battle with colon cancer at the age of 16 on Dec. 3, 2010.  Rebeor was a wide receiver on Columbia Central High School’s football team, but died [...]

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